Dashboard Overview

The Dashboard serves as the central command center for advertisers on FairAds AI. It provides real-time aggregates of your company-wide DOOH advertising performance across India.

Figure 1: FairAds AI Advertiser Workspace Dashboard featuring KPI summary cards, audience demographics radar chart, and active campaigns list.

---

📈 Dashboard Layout & Structure

The dashboard layout is structured into actionable widgets:

• Campaign Status KPI Cards: Active (Live), Scheduled, Limited Delivery, Under Review, Completed.
• Business Metric Cards: Total Spend (₹), Total Impressions, Blended CPM (₹), Average Daily Impressions.
• Audience Overview Widget: Gender breakdown (Male vs Female split) and age demographic distribution radar chart.
• Active Campaigns List: Recent campaigns with start/end flight dates, impression counts, and spend summaries.

---

🔢 Key Sections Detailed

1. Last Computed Timestamp

Located in the upper right header, the Last Computed timestamp displays the exact IST time when your company-wide analytics were last updated from screen telemetry logs.

2. Campaign Status KPIs

• Active: Campaigns currently running live on screens.
• Scheduled: Approved campaigns set to launch in future dates.
• Limited Delivery: Campaigns where some allocated screens are temporarily offline or experiencing play disruptions.
• Under Review: Newly submitted campaign orders awaiting moderation approval.
• Completed: Finished campaigns (within the last 30 days).

3. Business Metrics

• Total Spend (₹): Aggregate investment across all active and past campaigns.
• Total Impressions: Verified total viewer count across all screen locations.
• Blended CPM (₹): Effective cost per thousand impressions achieved across campaigns.
• Avg. Daily Impressions: Average daily audience reach generated by running campaigns.

4. Audience Overview

Visual breakdown of target audience demographic distribution:

• Gender Split: Male / Female percentage split detected by optical sensors (e.g., 75.35% Male / 24.65% Female).
• Age Groups Radar Chart: Age distribution categories (0-9, 10-19, 20-29, 30-39, 40-49, 50+).

5. Active Campaigns List

Interactive table listing active and recent campaigns with flight dates, delivered impressions, total spend, and direct links to view detailed performance metrics.